Barbara Moran, Wine Enthusiast, Entrepreneur, Philanthropist

Barbara Moritz,
Treasures Found Just For You

FJ: What lead you to create your company?
BM: I have been dabbling in Vintage/Antiques for personal and sales since I was 18. When retiring from LAUSD and LACC. I received my Appraisal Certification and I finally did it as a full-time gig.

FJ: What was your key driving force to become an entrepreneur?
BM: The key driving force was a phrase in German that someone gave me and put on my business cards, “Liebe Ihre Arbeit”. In translation: “Love your work”. I wanted to do what I love and on my own terms.

FJ: What is your favorite aspect of being an entrepreneur?
BM: My favorite aspect is dictating my own time and interest.

FJ: What are three of your company’s goals?
BM: First (most important to me), Keeping items out of the landfill. Second, Breathing new life into items from all genres and aesthetics. Third, educating others about pieces. 

FJ: What challenges have you encountered?
BM: People don’t value the time and energy of evaluation and purchasing. They try to transfer that on to you.

FJ: How do you market your business, and which tactics have been most successful?
BM: Constant and attentive communication and notices/posts. This is done through several selling platforms, my website, FB, Instagram, and curated spaces in brick and mortar.

FJ: What is unique about your business?  
BM: There is an educated design element, coupled with the procurement of items and their history. In a nutshell, I can design a room and at the same time outfit it.

FJ: What inspires you?  
BM: New knowledge. As an appraiser of personal property, there is so much to learn and I love finding out more.

Barbara Mortiz, Treasures Found Just For You
Barbara Mortiz, Treasures Found Just For You
Barbara Mortiz, Treasures Found Just For You

FJ: What thoughts would you give to others who have similar aspirations?
BM: Just do it and it will all come together. Don’t let insecurities, people, or life events take you off the path.

FJ: What are your responsibilities as a business owner? 
BM: Time management, investment, research

FJ: Why will customers stay or do repeat business with you?  
BM: Attention to detail, professionalism (ties into customer service), my discerning eye for items.

FJ: If you had one piece of advice to someone just starting out, what would it be?
BM: Have a plan and stay focused.


Interested in learning more about Barbara? Visit her website at or her Instagram page bmoritzdesign

Till next time!

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