Eric Lohner, Entrepreneur, Coffee Lover, My Brother
Founder of benjaminclarkcoffee.com
FJ: What lead you to create your company?
EL: A living, breathing, relentless love for coffee.
FJ: What was your key driving force to become an entrepreneur?
EL: I was pandemically furloughed from my management position from the largest resort gaming corporation on the planet, coupled with my firm belief in the product.
FJ: What is your favorite aspect of being an entrepreneur?
EL: My favorite aspect is the freedom to be with my family while still maintaining a financial income.
FJ: What are three of your company’s goals?
EL: The first goal was simply to make my first sale, followed by company growth allowing for a monthly sales average. And finally, enough passive income to allow for the freedom mentioned above.
FJ: What challenges have you encountered?
EL: I am a computer noob, old school, and not well adept in creating an online business, which made for a battle at every turn.
FJ: What thoughts would you give to others who have similar aspirations?
EL: As long as they have even rudimentary computer skills, then all is well and I wholeheartedly am in favor of giving it a shot for anyone inclined to do so.
FJ: What are your responsibilities as a business owner?
EL: Monitoring the daily operations, including paying the monthly charges for advertising, subscriptions, and assorted website fees as well as social interaction and obligations.
FJ: Why will customers stay or do repeat business with you?
EL: If they find common ground, can feel comfortable with our process, or just basically love the product, there is reason to stay with us.
FJ: How do you market your business, and which tactics have been most successful?
EL: Social media marketing is working so far, including statistics on best sellers and sales trends.
FJ: What is unique about your business?
EL: Local, boutique feel, and personal interaction with customers.
FJ: Who inspires you?
EL: Russell Brunson, Anthony Robbins, and currently Ryan Daniel Moran.
FJ: If you had one piece of advice to someone just starting out, what would it be?
EL: Do your due diligence and homework, including relative YouTube hours and relative books.