Eric Lohner, Entrepreneur, Coffee Lover, My Brother

Eric Lohner, Entrepreneur, Coffee Lover, My Brother

Founder of

FJ: What lead you to create your company?
EL: A living, breathing, relentless love for coffee.

FJ: What was your key driving force to become an entrepreneur?
EL: I was pandemically furloughed from my management position from the largest resort gaming corporation on the planet, coupled with my firm belief in the product.


FJ: What is your favorite aspect of being an entrepreneur?
EL: My favorite aspect is the freedom to be with my family while still maintaining a financial income.

FJ: What are three of your company’s goals?
EL: The first goal was simply to make my first sale, followed by company growth allowing for a monthly sales average. And finally, enough passive income to allow for the freedom mentioned above.

FJ: What challenges have you encountered?
EL: I am a computer noob, old school, and not well adept in creating an online business, which made for a battle at every turn.



FJ: What thoughts would you give to others who have similar aspirations?
EL: As long as they have even rudimentary computer skills, then all is well and I wholeheartedly am in favor of giving it a shot for anyone inclined to do so.

FJ: What are your responsibilities as a business owner?
EL: Monitoring the daily operations, including paying the monthly charges for advertising, subscriptions, and assorted website fees as well as social interaction and obligations.

FJ: Why will customers stay or do repeat business with you?
EL: If they find common ground, can feel comfortable with our process, or just basically love the product, there is reason to stay with us.


Eric Lohner, Entrepreneur, Coffee Lover, and My Brother
Eric Lohner, Entrepreneur, Coffee Lover, and My Brother

FJ: How do you market your business, and which tactics have been most successful?
EL: Social media marketing is working so far, including statistics on best sellers and sales trends.

FJ: What is unique about your business?
EL: Local, boutique feel, and personal interaction with customers.

FJ: Who inspires you?
EL: Russell Brunson, Anthony Robbins, and currently Ryan Daniel Moran.

FJ: If you had one piece of advice to someone just starting out, what would it be?
EL: Do your due diligence and homework, including relative YouTube hours and relative books.

Interested in learning more about my brother Eric and his amazing coffee visit his website or his Facebook page.

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