Lisa Carnes, Entrepreneur
Nature's Home Organic Market
FJ: What led you to create your company?
NHOM: The desire to bring organic, fresh food and quality supplements to our community and teach people why and how to live in a healthier way.
FJ: What was your key driving force to become an entrepreneur?
NHOM: Offering something needed and good to a small community and maintaining quality control of what we were providing.
FJ: What is your favorite aspect of being an entrepreneur?
NHOM: The freedom of creativity and the ability to try new things at our own pace.
FJ: What are three of your company’s goals?
NHOM: Starting a community garden, offering more regular classes and workshops, and having more of an online side of the business for those who prefer to shop from home.
FJ: What challenges have you encountered?
NHOM: Our greatest challenges have been in being new business owners and learning as we go.
FJ: What thoughts would you give to others who have similar aspirations?
NHOM: Spend more time educating yourself about business and talking with someone experienced before starting out to be better prepared for what you are taking on.
FJ: What are your responsibilities as the business owner?
NHOM: Managing schedules, paying bills, finding new products, putting in orders, receiving orders, pricing items, maintaining inventory systems.
FJ: Why will customers stay or do repeat business with you?
NHOM: We aim for great customer service, fair prices, and offer many unique products.
FJ: How do you market your business, and which tactics have been most successful?
NHOM: We have used Facebook, Instagram, a few newspaper ads, fliers, and had a booth at a few events. It seems like social media has been the most successful.
FJ: What is unique about your business?
NHOM: Besides being an organic market, we offer many choices in local handmade art and gifts. We are also in a shared space with an organic cafe.
FJ: Who inspires you?
NHOM: I am inspired by the people who want to do good things for the community they live in, especially those who put action behind their words.
FJ: If you had one piece of advice to someone just starting out, what would it be?
NHOM: Be passionate about what you do and do not let the day to day stresses take that away.
To learn more about Nature's Home Organic Market and their products visit their website at natureshome.org or their Social pages on Instagram and Facebook.
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